From scattered invoices to seamless compliance: how Pilgrim mastered multi-state GST

Customer: Pilgrim (D2C Beauty & Personal Care) Voice: Ravikumar Kanojia, Finance Controller Use case: P2P Accounts Payable Automation, Reimbursements, UPI

The Before — Unreliability of scaling without a system to match

Pilgrim is growing fast; crossing ₹700Cr in revenue, operating across 15 states, managing thousands of vendor invoices every month. But their AP process hadn't kept up. From manual workflow to trying another AP automation partner; Pilgrim's experience was riddled with backend issues, customisation gaps, and manual workarounds that the finance team had to absorb. Invoice entries were manual, tally attachment was cumbersome, and outstanding creditor tracking was unreliable.

For a brand at this scale, that wasn't just inefficiency. It was a risk.

So Pilgrim set out for a solution, to put an end to their manual stress for once and for all. Found an AP automation partner but the backend issues were frequent, bulk payment runs were unreliable, and customisation for their multi-GSTIN, multi-state structure was simply not possible.

Pain points before Pazy:

• Invoice entries were manual

• Tally attachment was cumbersome

• Outstanding creditor tracking was unreliable

• Backend issues were frequent with prior partner

• Bulk payment runs were unreliable

• Customisation for multi-GSTIN, multi-state structure was simply not possible

What Changed — Pilgrim didn't just switch, they upgraded

By the numbers

• 1000+ hours saved annually with Pazy

• 15 GSTINs managed on one platform

• 80+ days saved annually across the team

• 95% creditors live on Pazy

01 — Multiple GSTINs across company and vendors; one platform

Pilgrim operates across 15 states, with vendors billing from multiple GSTINs depending on the delivery location. Managing this on any other tool was a mess. Pazy was customised to allow a single vendor to raise invoices across multiple state GSTINs; something any other accounts payable automation partner couldn't do at all. For a brand of Pilgrim's scale, this alone was transformative.

02 — Half a day saved, every day

Before Pazy, manual invoice entry and tally attachment consumed 3 to 4 hours of the payables team's day. That's 6 to 7 working days every month, now saved. The team utilises this in more strategic and analytic work.

03 — Tally to Zoho in 5 minutes

When Pilgrim migrated from Tally to Zoho Books in April, Pazy moved with them. And to the team's surprise, the re-integration took under 10 minutes. No downtime, no manual reconciliation, no data loss. For a team managing thousands of monthly invoices, that kind of flexibility is rare to find in the market.

04 — Outstanding tracking, on the spot

Pilgrim's creditor outstanding used to be hard to pin down in real time. Now, with 95% of creditors on Pazy, the Accounts Payables' team can pull an outstanding report by due date on the spot. No end-of-month scramble, no chasing data across systems.

05 — Bank verification that protects

Pazy verifies bank accounts against the vendor name before any payment goes out. Ensuring payments only go to the right party, by design. For a business processing thousands of invoices across multiple states, this layer of governance isn't optional. It's essential.

06 — No headcount added, despite scale

Pilgrim's payables team is 6 people. Despite growing to ₹700Cr+ in revenue with thousands of monthly invoices, they haven't needed to expand the team because Pazy absorbed the manual workload. Efficiency became the headcount strategy.

"I would recommend Pazy to every D2C and e-Commerce brand. It is user friendly, the role-based access is right, and data retrieves properly. I'm connected to Pazy for the long term. Process-wise, I would give it 10 out of 10. No doubt."

— Ravikumar Kanojia, Finance Controller, Pilgrim

Why Pazy, specifically — Performance and support, the difference is clear

"When I am using a platform, I know what's better by performance. I know the company is genuine by the effort of their support team. And for Pazy both performance and support difference is clear. I can say with confidence that my experience with Pazy is far better than the other company."

Customisation that actually happens

Pilgrim needed their multi-GSTIN vendor structure to work in the product, a genuinely complex requirement. Pazy's team got it done. That willingness to go deep on a customer's specific problem is what separates a partner from a vendor.

ERP migration with zero disruption

Tally to Zoho Books, a switch that would typically take days of reconciliation was handled in minutes on Pazy. The integration held, the data synced, and the team didn't skip a beat.

Bulk payments and invoice upload that works

For D2C brands bulk payouts isn't just an added good-to-have feature. It's necessary. Pazy handles them smoothly; including bulk invoice upload via email forwarding, which means even non-finance teams can feed invoices into the system without friction.

GST intelligence built in

Pazy flags GSTIN mismatches automatically. If an IGST invoice should be CGST based on the state, the platform surfaces it. For a brand operating across multiple states with 15 GSTINs, this kind of embedded compliance logic saves the team from costly errors.

"Every day, we are saving almost half a day, three to four hours, that we previously spent on manual data entry in Tally. I am not even getting into the troubles of chasing invoices and receipt matching. And we are already saving at least six to seven working days every month. I don't know of any finance team that wouldn't want to grab on this chance of efficiency. Pazy's intelligent and compliant automation workflow is an essential for every growing brand."

— Ravikumar Kanojia, Finance Controller, Pilgrim